As part of a marketing campaign to generate business with more lender clients, we created this video folder to send to a curated group of potential leads. The goal of this piece was to begin conversations that lead to more business by showcasing the company’s culture and the benefits of working with Amrock. After interacting with this piece, the audience should feel excited about working together. To achieve this excitement, we positioned our partnership as the obvious choice by creating a sense of prestige through simple messaging that isn’t too eager.

Like the experience of working with Amorck, the experience with this piece by the viewer was enjoyable and with minimal effort. The investment in a more expensive and unique piece adds to the commitment and proof of the promised business experience.

Myself and one other person on my team were tasked with owning this project from the: research, strategy, development, approval, and printing. We worked closely with the Sales team during the production of this piece to create a specific experience for a small group of important leads.