Amrock attended the Originator Connect conference at the Planet Hollywood Casino & Hotel Las Vegas, Nevada. The goal of the show was to strengthen our existing partner relationships and collect new leads. We collaborated with Rocket Pro TPO to help generate traction at the booths. Attendees needed to visit both booths to be in the running to win a YETI TUNDRA® cooler. As the lead designer on this show, I was responsible for creating the assets below as well as setting the design style for the show. I worked closely with my teammates who coordinated the event to ensure the materials created fit the needs of the show and set us apart from the other booths.
Conference
August 2022
Rachel Fielding
We used Marketo to develop a five-email campaign to: promote our presence at the conference, explain the benefits of partnering with Amrock, offer free tickets to prospective attendees, a thank you message, and an email to the winner of the cooler.
For this conference we used a landing page built in Unbounce for lead capture and to enter the running to win the YETI TUNDRA cooler. The form on the landing page was built in Marketo with a custom style sheet to apply Amrock’s branding. The main landing page links to the Rules page which was also built in Unbounce. After the form is filled out and submitted, the Thank You landing page loads to announce that the form has been filled out successfully.
To fill out the space of the 10’ by 20’ booth we made two pull up signs to go on either side of the existing backdrop. The original creative direction for the banners was to make them wide enough to fill the full width of the booth. At the same time the intent was to reuse the pull up banners at other shows. I suggested to keep them a standard width for maximum versatility for future events. The content of both banners was intentionally generic for greater versatility. I was responsible for designing and working with the vendor to order the pull up banners.
To help support the giveaway and to catch the attention of passersby we developed an 11”x17” tabletop sign that included instructions on how to enter, the url to the rules landing page, and a QR code that lead directly to the landing page to fill out the form.
To go along with the Las Vegas theme of the show we gave away 300 Amrock and Rocket Pro TPO branded decks of cards. I designed the artwork for the card box, as well as the backs of the cards.
The week following the conference we put together a comprehensive blog to recap the highlights from the show. I created both graphics that are featured in the blog and added the blog content to the CMS collection in Webflow for posting on the Amrock website.
