As part of the celebration for Amrock’s 25th anniversary, we developed a logo that serves as the foundation for the branding for the rest of the event. The design team submitted many logo options for review and mine was chosen as the final logo. I created a CC Library that housed all versions of the logo for both digital and print spaces and in multiple file types. In all, there are 52 versions of the logo ready for use.
Logo
October 2022
Rachel Fielding
There were two final logo options which allowed for more versatility in its use for printing, apparel, swag items, and increased legibility at smaller sizes.
Each version has four color variations: full-color, indigo, white, and black. This example showcases the digital versions of each variation. In the end, I created 52 versions to support each color variation in multiple file types.
Mockups of various swag and apparel options, that show different use cases for the primary and secondary logos.
The inspiration for the logo design drew from the 90's, when the company was founded. I drew inspiration from both images. Consciously mixing elements from the slanted handwritten effect and the bubbly dimensional aesthetic in a way that is reminiscent of the era but not derivative of either option.
